Tag: transmedia integration

  • Process Post #11: Two A.M. Thoughts takes on social media?

    Transmedia storytelling is a “process” as Henry Jenkins (as cited in Kevinbrittenylauren.wordpress.com, 2013) would call it. It’s a process in which elements of content—in his example, a fiction—are spread across a variety of channels and platforms. The goal? To create a “coordinated” experience for the audience. This process works beyond storytelling as well. For instance,…

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