Transmedia storytelling is a “process” as Henry Jenkins (as cited in Kevinbrittenylauren.wordpress.com, 2013) would call it. It’s a process in which elements of content—in his example, a fiction—are spread across a variety of channels and platforms. The goal? To create a “coordinated” experience for the audience.
This process works beyond storytelling as well. For instance, it could be integrated into our online publications and more. You may have seen examples of this integration online before and may not know it.
Transmedia integration IRL
Say you come across a YouTube video. You might then find a clip of it on TikTok as a way to promote the full-length video. It may be a montage of certain snippets of the full video or a short clip. You might also see that same TikTok on Instagram in the form of a Reel. That TikTok content could also be posted on Facebook as a video post. Same content, different platform, and they all bring you to the main video on YouTube.
Now, that may not have been the best illustration of transmedia integration, but that is the essence of it. It’s one piece of content that is deconstructed and reconstructed as needed to suit the preferences of other platforms so that it can be shared across a variety of channels. Together, they function to create that ‘coordinated’ viewing experience that I mentioned earlier.
Imagining integration across channels
If I were to integrate Two A.M. Thoughts across multiple media, where would I begin?
Something to keep in mind before I dig into that is that Two A.M. Thoughts is a blog with a lot of text-heavy content. This isn’t a YouTube channel with video content, so integrating my content onto a platform like TikTok might not be ideal. It’s definitely doable, but there are other ways we can approach this too.
I could, for instance, use platforms like Instagram and Facebook to showcase quotes or snippets of my posts. These would act as a teaser or preview for the full-length post which would be linked in the Instagram bio or Facebook profile.
Between Instagram and Facebook, I prefer using Instagram, and I think that my audience would too. I could probably also use a platform like Twitter to promote by posts with quotes and snippets, but Twitter is not much my forte or niche.
With more time, trends, and research, I can find alternative ways of integrating my content across different media, but these ideas are a good start.
Kevinbrittenylauren.wordpress.com. (2013, November 21). Pokemon as Transmedia storytelling. https://kevinbrittenylauren.wordpress.com/2013/11/21/pokemon-as-transmedia-storytelling/