Process Post #10: SEO 101: The basics

SEO is one of those fancy-sounding acronyms I keep hearing about, but I don’t know much about what it is. Yes, I know it stans for search engine optimization… but what does that mean? Well, I’m going to find out.

What is search engine optimization?

Search engine optimization (SEO) is a means of understanding and reaching your audience. Not only is it a practical tool that can improve a website’s searchability and visibility, but it’s a cost-effective one too (Hollingsworth, 2021).

Hollingsworth (2021) goes on to outline 15 different reasons we need SEO, including that organic searches are the main source of website traffic and that SEO builds trust and credibility.

While this is all great and insightful information, what does it mean for me and Two A.M. Thoughts? How can I boost my website’s SEO?

Three ways to boost SEO

Natural links. One way to boost my SEO is to include natural links throughout my content. These aren’t links that are paid for, monetized, or tracked in anyway. Rather, they are links that are there to reference other content, websites, or sources. Links are something I include in my posts regularly, but a majority of them are external links that take readers to outside sources and websites. One thing I’d definitely like to work on is linking and referencing more of my own blog posts in my content—internal links.

Analytics data. Website analytics are another way to boost SEO. Particularly, they help us track users’ behaviours so that we can adapt our site and content to suit their needs. Analytics are something I have set up, but I could sure spend more time looking into them to help cater Two A.M. Thoughts a little more.

Positive user experience.  A positive user experience can change everything for your site. Being able to offer users with the information they’re looking for in as few clicks as possible can make your site stand out from others alike, notes Hollingsworth (2021).

Takeaways of search engine optimization

SEO is an essential for all websites. There are so many more ways to boost it than the ones I’ve listed above, but those are just a start. Some things to keep in mind are that SEO is the key to long-term success. It’s a cost-effective and quantifiable gateway to new opportunities, so it doesn’t hurt to start adapting your SEO today.


Hollingsworth, S. (2021, August 9). 15 reasons why your business absolutely needs SEO. Search Engine Journal.






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