This week, I visited lifestyle and travel blog, Angie in Canada. So, keep reading to find out more about this week’s blog!
This is Angie and her blog, ‘Angie in Canada’
Angie in Canada is a lifestyle and travel blog created by Angie, an exchange student from Hong Kong. Her journey in Canada began two years ago. Ever since touching down, she has had the opportunity to visit some great places, eat delicious foods, and try new seasonal activities in Vancouver, BC—all of which you can read more about on her blog.
All in all, Angie hopes to share her experiences in Canada—particularly in Vancouver and at SFU—with her audience, taking them along on her personal journey.
Imagining Angie’s audience
Just from reading Angie’s introductory post titled, ‘Hello everyone!’, I’m immediately drawn into who Angie is and who her audience is: university and other exchange students alike who are exploring Canada one day at a time. Though I will say, seeing that this is a lifestyle and travel blog, I wouldn’t limit her audience to that specific demographic just yet. Rather, this blog would be great for lifestyle and travel enthusiasts like Angie. But anyway, let’s take a closer look at Angie in Canada.
Content—a casual and colloquial conversation
Something I noticed in each and every blog post on Angie in Canada is the casual and colloquial writing style used by Angie. I appreciate that as a reader because not only did the topics in each post intrigue me, but I felt like part of the author’s thoughts and conversations.
This writing technique reminds me of Suler’s ‘online disinhibition effect’—that feeling we have in cyberspace where we say, act, and do as if nobody is watching—in that what Angie has written thus far is a reflection of her personal values.
The UX (User Experience)
The UX—user experience—of a website covers functional aspects.
The theme and design of Angie in Canada tie everything together. Right when you land on Angie’s website, you’re greeted with a personalized heading and clean design.
The navigation bar is tidy and categorized by topic. However, I think the link to Angie’s ‘About’ page could be moved from the top-right corner of the screen to the navigation bar so that all her pages are all in one place.
Other than that, I appreciate the addition of photos in each post to compliment the text content. For instance, in Angie’s ‘VanDusen Botanical Garden’ travel post, the text content is followed by a photo gallery that provides us a visualizer of her experiences.
One more little detail that caught my attention and gives Angie’s website more personality is the integration of a Spotify badge in the right-hand-side menu. The badge features Spotify’s ‘Chill Hits’ playlist and updates regularly with tunes that you can listen to while reading Angie in Canada. It not only encourages interactions on her site, but it makes for a great reading experience.
If Angie hasn’t had a chance already, I’d recommend looking into how else she can boost her SEO. Having a good SEO is great for builds user engagement, site credibility and trust, and user experience. Hollingsworth covers this in more detail in his 2021 article, ’15 Reasons Why Your Business Absolutely Needs SEO.’
The UI (User Interface)
On the other hand, the UI—user interface—of a website highlights visual aspects.
Something that stood out to me was the use of negative, or white, space. While sometimes white space can be too overwhelming and other times nonexistent on websites, Angie in Canada gives us an easy-to-read and easy-to-navigate design with an even balance between text and image content and negative space.
Even more so, the font colour contrast against the white space plus the sans-serif typography used across Angie in Canada allows for an easy reading experience on the eyes.
When you take all these different elements into account, you get a good sense of the image and brand that Angie is promoting—her brand. As Gertz (2015) notes, the pattern that these elements forms becomes its own “trademark.”
My final thoughts on Angie in Canada
In terms of overall marketability, I feel that Angie definitely knows her audience and has done an exceptional job at catering her content to them. Like a performer has a crowd of fans at their show, Angie has her own public made up of individuals who share similar interests as her and as each other.
Each post is consistent with the theme of her blog—travel and lifestyle—and doesn’t fail to engage her readers with curated photo galleries for each of her experiences shared. I think Angie has done an amazing job building her personal cyberinfrastructure, and she has lots of room to continue developing it through her blog.
So excited to continue reading Angie’s content, and I encourage you to check out Angie in Canada as well!
Gertz, T. (2015, July 10). How to survive the digital Apocalypse. Louder Than Ten. https://louderthanten.com/coax/design-machines